Auckland (The NZ Today)
A small South Island town known for its Victorian architecture is set to receive worldwide attention, with Oamaru’s iconic heritage precinct featuring in Netflix’s upcoming series East of Eden.
The town’s famous Harbour Street, at the heart of Oamaru’s historic area, has been transformed into a filming location for the adaptation of John Steinbeck’s classic novel. The production has used locations across Oamaru and Dunedin as part of the Netflix series.
The heritage precinct is one of Oamaru’s biggest tourism assets, with its distinctive limestone buildings and preserved 19th-century streetscape making it one of New Zealand’s most recognisable historic areas.
Waitaki District Council estimates the heritage area contributes around $10.6 million a year to the local economy, supporting tourism and nearby businesses.
Built around Oamaru stone, the precinct features historic warehouses, shops and commercial buildings that reflect the town’s growth during the 1860s and 1870s when the region’s economy was driven by industries including grain and wool.
The area’s unique character has made it a sought-after filming location, with Oamaru previously attracting international productions because its streets can recreate historic settings without heavy modern changes.
Local businesses have welcomed the Netflix production, with filming expected to bring additional activity and global exposure to the town.
The seven-episode Netflix limited series is based on Steinbeck’s 1952 novel and features major international names, including Florence Pugh.
Meanwhile, for Oamaru, the Netflix appearance adds another chapter to a long history of preserving and showcasing its heritage — turning a once-important commercial port town into a destination attracting visitors, filmmakers and international attention.
Source: New Zealand Herald reporting, Waitaki District Council and Heritage New Zealand information.
